Cavco Homes Replatform & Redesign

Cavco Homes is the parent organization for several manufactured and modular home companies. We worked with them on a visual design refresh, new website, and CMS implementation.

Goals:

Develop a cohesive visual identity for the Cavco Homes brand
Design a site that functions as a jumping off point for engaging with Cavco Home's sub brands
Encourage customers to request quotes and begin engaging with the manufactured/modular home purchase process.

Role:
UI Designer

Design Workshop (Virtual)

We met with key stakeholders for some initial discovery workshops. Activities included dot voting IA workshop, and persona mapping.

Design Direction / Moodboard

As an output from the workshop, we designed a moodboard to encapsulate the overall look and feel for the new site.

Wireframes

Functionally our focus was on improving the search & discovery experience for users to browse and filter home options. Our other area of focus was prominently displaying CTAs to drive engagement with sales associates.

Design Comps

Contrasting color sections, custom iconography, and imagery to helped bring the functional and design vision to life.